18.55.230 Permanent signs – Design criteria.
(1) Sign Base. The base of the sign must be constructed with brick, stucco, stonework, textured wood, tile, or textured concrete, or materials that are similar with the character of the primary structures on the property and subject to the Director’s approval. No visible gap shall be allowed between the sign base and the finished grade.
(2) Sign Face. The color, shape, material, and other architectural details of the sign face and all visible sides of the sign shall be consistent with the character of the primary structure or development.
(3) Landscaping around Freestanding Signs. To improve overall appearance of the sign and to reduce the risk of motor vehicles hitting the sign or supports of the sign, an area adjacent to the base of each freestanding sign must be landscaped equal to the sign area; provided, however, that the City will not require more than 200 square feet of landscaped area. This landscaping must include vegetation and may include other materials and components such as brick or concrete bases as evidenced in plazas, patios and other pedestrian areas, planter boxes, pole covers, or decorative framing.
(4) Illumination. No sign may contain or utilize any of the following (does not apply to neon signage):
(a) Any exposed incandescent lamp with a wattage more than 25 watts.
(b) Any exposed incandescent lamp with an internal or external reflector.
(c) Any continuous or sequential flashing device or operation.
(d) Except for electronic changeable copy signs, any incandescent lamp inside an internally lighted sign.
(e) External light sources directed towards or shining on vehicular or pedestrian traffic or on a street.
(f) Internally lighted signs using 800-milliamp or larger ballasts if the lamps are spaced closer than 12 inches on center.
(g) Internally lighted signs using 425-milliamp or larger ballasts if the lamps are spaced closer than six inches on center.
(5) Design Compatibility. Where more than one sign is allowed for a property, all signs for that property shall be compatible in design, style, color, and method of illumination. (Ord. 08-18 § 2 (Exh. A))